Tech News You Can Use - March 8th


Tech News You Can Use


Build a $100K Pipeline in 90 Days

Whether you are a new agent or an agent just getting started with Command, this engaging, two-session course equips you with small, consistent steps that build toward your $100K pipeline by focusing on the 4 Laws of Lead Generation:

1. Build your database.

2. Feed it every day.

3. Communicate with it in a systematic way using Command.

4. Service all the leads that come your way!

This FREE online training course is two 3-hour sessions that will help you create healthy habits and generate new leads in a hands-on workshop.


New Designs

It's a new month, which means new designs have dropped! Check out Designs in Command to see all of the new holiday graphics KW has prepared for you.


NorthstarMLS is ending Homesnap Pro on March 20, 2023

NorthstarMLS was an early champion and is a current supporter of Broker Public Portal (BPP), an initiative spearheaded by brokers and MLSs to provide a new option for public display of listings. BPP and technology vendor Homesnap entered a joint venture that facilitated BPP's introduction of Homesnap Pro. At that time, NorthstarMLS added Homesnap Pro as part of its subscriber offerings. In 2022, Homesnap and BPP ended their joint venture. Given this change, the NorthstarMLS Board of Directors decided to discontinue offering Homesnap Pro effective March 20, 2023.


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9 Steps to Defending Against Social Engineering Attacks


Social Engineering is a type of cybersecurity attack that relies on human interaction to trick users into breaking normal security procedures in order to gain access to systems, data, or personal information. Attackers use a variety of techniques to manipulate or deceive people into divulging sensitive information or performing actions that they otherwise would not do. Some common tactics used in social engineering attacks include phishing, pretexting, baiting, quid pro quo, and scareware.

There are a few general steps that you can take to help defend against social engineering attacks:

  1. Be suspicious of unsolicited phone calls, emails, or messages, especially if they contain links or attachments.
  2. Verify the identity of the person contacting you before providing any personal information.
  3. Do not click on links or download attachments from unknown sources.
  4. Do not provide personal information, such as passwords, account numbers, or social security numbers, in response to a request from someone you do not know.
  5. Use strong and unique passwords for all of your accounts, and enable multi-factor authentication whenever possible.
  6. Keep your software and operating system up to date with the latest security patches.
  7. Educate yourself about common social engineering tactics, such as phishing and pretexting, so that you can better recognize them when they occur.
  8. Be wary of any unusual or unexpected requests, especially if they involve divulging sensitive information or performing actions that you would not normally do.
  9. Pay attention to your surroundings and be aware of your surroundings at all times.

By following these nine steps, you can significantly reduce your risk of your organization falling victim to a social engineering attacks.

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Hi! I'm a Marty Richter.

Marty Richter is a highly experienced REALTOR and technology expert with over 10 years of expertise in the real estate field and over 20 years in the technology field. He serves as the Director of Technology at Keller Williams Classic Realty NW in Maple Grove, MN, and Keller Williams Integrity Realty in Roseville, MN, as well as the Technology Chair for Keller Williams Young Professionals Twin Cities, and a LABs Advisor for KWRI, where he plays a vital role in building agent-centric technology solutions. With a formal education in computer technical support and a wealth of real-life experience in home electronics and automation, computer building, website building, social media & marketing, and real estate technology, Marty possesses a comprehensive understanding of the latest technology trends and their practical applications in the real estate industry. His exceptional blend of technical and market knowledge empowers him to deliver unparalleled service and support to his clients, positioning them for success in today's highly competitive market. Marty's expertise and leadership make him a valuable asset to any real estate team, and his vision for the future of agent-centric technology continues to drive innovation and progress in the industry. Check out the resources I offer below and sign up for my newsletter!

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